Supply & Demand Chain Executive Names Fred Wu, DeltaTrak CEO, as Recipient of 2025 Pros to Know Award

PLEASANTON, CALIFORNIA (March 17, 2025) — Supply & Demand Chain Executive, the only publication covering the entire global supply chain, has named Fred Wu, CEO of DeltaTrak, Inc., as one of the winners of this year’s Pros to Know award in the Leaders in Excellence category. The award recognizes outstanding executives whose accomplishments serve as a roadmap for other leaders looking to drive innovation and efficiency in the supply chain.

"Many of today's supply chain pros are more than just leaders within their space; they're true pioneers of change. This year’s list of winners really pushed the boundaries in all facets; creating, implementing, transforming, innovating, reinventing, and collaborating. They executed on all fronts, over-delivering and over-performing. They are true professionals to know in the supply chain space," says Marina Mayer, editor-in-chief of Food Logistics and Supply & Demand Chain Executive and co-founder of the Women in Supply Chain Forum.

Wu, a pioneer in cold chain innovation, has spent decades developing technologies and patents that enhance real-time supply chain visibility, ensure regulatory compliance and drive sustainability in temperature-sensitive logistics.

"Being included among this group of supply chain leaders is an honor, and underscores the importance of innovation in cold chain management," said Fred Wu, CEO of DeltaTrak. "At DeltaTrak, we remain committed to delivering cutting-edge solutions that empower businesses to optimize their cold chain operations, reduce food waste and improve supply chain transparency. This award is a testament to our team's dedication to advancing technology that makes a tangible impact on global supply chains."

Go to https://sdce.me/51zgjx6o view the full list of winners.

About DeltaTrak, Inc.

DeltaTrak is a leading innovator of cold chain management solutions, real time tracking devices and data analytics for temperature sensitive and other high-value commodities. Our Cold Chain Solutions data are used by thousands of clients worldwide not just to provide visibility of domestic and international shipments, but also to provide the business intelligence foundation for product shelf life and carbon emissions calculations. Contact your DeltaTrak account manager or call DeltaTrak Sales at 800-962-6776.

About Supply & Demand Chain Executive

Supply & Demand Chain Executive is the only supply chain publication covering the entire global supply chain, focusing on trucking, warehousing, packaging, procurement, risk management, professional development and more. Supply & Demand Chain Executive and its sister publication, Food Logistics, also operate SCN Summit and the Women in Supply Chain Forum. Go to www.sdcexec.com learn more

About IRONMARKETS

IRONMARKETS, formerly known as AC Business Media, is a leading business-to-business media and buyer engagement platform with a portfolio of renowned brands in heavy construction, asphalt, concrete, paving, rental, sustainability, landscape, manufacturing, logistics, and supply chain markets. IRONMARKETS delivers relevant, cutting-edge content through its industry-leading digital properties, trade shows, conferences, videos, magazines, webinars, and newsletters. Learn more at https://www.iron.markets

Press contacts:

Alex Urban

Near Perfect Media for DeltaTrak

[email protected]

(248) 855-4300 x6

This award recognizes outstanding executives whose accomplishments offer a roadmap for other leaders looking to leverage supply chain for competitive advantage.

We’re proud to share that UBQ Network has been named a 2024 Top Tech Startup by Food Logistics and Supply & Demand Chain Executive. This recognition underscores the importance of innovative, forward-thinking solutions in transforming global supply chain management.

At UBQ Network, our digital ecosystem is designed to simplify complex processes, enhance data security, and deliver real-time visibility for all stakeholders—from manufacturers to distributors and retailers.

By reducing complexity and fostering transparency, we’re committed to building a more sustainable, resilient, and collaborative supply chain.

Check out the full list of 2024 Top Tech Startup winners here: https://sdce.me/z1mltv4i

A Pioneer in Cold Chain Technology

The supply chain industry is often defined by the visionaries and innovators who shape its landscape. Among these trailblazers stands Fred Wu, the founder and CEO of DeltaTrak, who has recently been honored with the 2024 Rock Stars of the Supply Chain award in the Lifetime Achievement category by Food Logistics magazine.

Fred founded DeltaTrak, Inc. in 1989, embarking on a journey that would redefine the cold chain and food safety landscape. Throughout his career, Fred has been a pioneer in developing real-time cold chain solutions that have revolutionized the industry. His relentless pursuit of innovation is reflected in the numerous patents he holds, with notable contributions including the development of DeltaTrak's first product, a single-use, in-transit temperature recorder.

Fred’s visionary approach extends beyond hardware to patented firmware known as 'Shadow Logging.' This innovation ensures that trip data is always available, even if the operator forgets to activate the logger. He has also introduced a groundbreaking Chain of Custody ecosystem named UBQ Network, seamlessly integrating product quality and transactional data on a single platform. This integration provides real-time, end-to-end visibility and traceability of each transaction, setting new standards for the industry.