DeltaTrak’s Karl McDermott Named a 2026 Food Logistics Rock Star of the Supply Chain

PLEASANTON, CALIFORNIA (February 2, 2026) — Food Logistics, a leading publication for the global cold chain industry, has named Karl McDermott, chief SaaS officer at DeltaTrak, a 2026 Rock Stars of the Supply Chain award winner in the Leaders in Excellence category.

McDermott has spent a significant part of his career in the supply chain, with a recent focus on reducing food waste. At DeltaTrak, he expanded the company’s capabilities beyond temperature monitoring hardware into software and digital services that help operators act sooner and keep products fresher longer. He also helped launch the UBQ Network powered by DeltaTrak, a digital platform that connects real-time condition data, predictive shelf-life insights and services like insurance, inspections, finance and carbon reporting to give cold chain operators better, faster decisions.

“The fact that up to a third of the world’s food supply is wasted every year, much of it due to preventable issues like temperature swings, delays and poor visibility, is unacceptable and fixable,” said McDermott. “DeltaTrak helps extend shelf life and reduce food waste and food miles by giving suppliers and grocers clearer, earlier insight into product condition. I’m honored by this recognition and proud of the team and partners driving a more efficient, predictable and data-driven cold chain.”

This is the second time a DeltaTrak executive has been named a Rock Star of the Supply Chain. In 2024, DeltaTrak founder and CEO Fred Wu received a Lifetime Achievement award, highlighting the company’s continued influence and leadership across the industry.

"From cargo fraud and natural disasters to ever-changing food safety regulations and increase in tariffs and cost of goods, many of today's supply chain leaders are faced with a number of challenges. But it's their resilience, hard work, innovation and attention to quality, sustainability and food safety that separates these rock stars apart from everyone else," says Marina Mayer, editor-in-chief of Food Logistics and Supply & Demand Chain Executive and co-founder of the Women in Supply Chain Forum.

About Food Logistics

Food Logistics reaches more than 26,000 supply chain executives in the global food and beverage industries, including executives in the food sector (growers, producers, manufacturers, wholesalers and grocers) and the logistics section (transportation, warehousing, distribution, software and technology) who share a mutual interest in the operations and business aspects of the global cold food supply chain. Food Logistics also operates SCN Summit and Women in Supply Chain Forum. Go to www.FoodLogistics.com to learn more.

About IRONMARKETS

IRONMARKETS, formerly known as AC Business Media, is a leading business-to-business media and buyer engagement platform with a portfolio of renowned brands in heavy construction, asphalt, concrete, paving, rental, sustainability, landscape, manufacturing, logistics, and supply chain markets. IRONMARKETS delivers relevant, cutting-edge content to its audiences through its industry-leading digital properties, trade shows, conferences, videos, magazines, webinars, and newsletters. It also provides advertisers the analytics, data, and ability to reach their target audience. Learn more at https://www.iron.markets.

About DeltaTrak

DeltaTrak provides cold chain monitoring and data solutions for temperature-sensitive and high-value products. Its technology is used worldwide to improve shipment visibility and support shelf-life and sustainability efforts. DeltaTrak also powers the UBQ Network, a digital platform that brings together real-time condition data, predictive shelf-life insights and services from multiple cold chain partners in one place. Contact your DeltaTrak account manager or call DeltaTrak Sales at 800-962-6776.

Supply & Demand Chain Executive Names Fred Wu, DeltaTrak CEO, as Recipient of 2025 Pros to Know Award

PLEASANTON, CALIFORNIA (March 17, 2025) — Supply & Demand Chain Executive, the only publication covering the entire global supply chain, has named Fred Wu, CEO of DeltaTrak, Inc., as one of the winners of this year’s Pros to Know award in the Leaders in Excellence category. The award recognizes outstanding executives whose accomplishments serve as a roadmap for other leaders looking to drive innovation and efficiency in the supply chain.

"Many of today's supply chain pros are more than just leaders within their space; they're true pioneers of change. This year’s list of winners really pushed the boundaries in all facets; creating, implementing, transforming, innovating, reinventing, and collaborating. They executed on all fronts, over-delivering and over-performing. They are true professionals to know in the supply chain space," says Marina Mayer, editor-in-chief of Food Logistics and Supply & Demand Chain Executive and co-founder of the Women in Supply Chain Forum.

Wu, a pioneer in cold chain innovation, has spent decades developing technologies and patents that enhance real-time supply chain visibility, ensure regulatory compliance and drive sustainability in temperature-sensitive logistics.

"Being included among this group of supply chain leaders is an honor, and underscores the importance of innovation in cold chain management," said Fred Wu, CEO of DeltaTrak. "At DeltaTrak, we remain committed to delivering cutting-edge solutions that empower businesses to optimize their cold chain operations, reduce food waste and improve supply chain transparency. This award is a testament to our team's dedication to advancing technology that makes a tangible impact on global supply chains."

Go to https://sdce.me/51zgjx6o view the full list of winners.

About DeltaTrak, Inc.

DeltaTrak is a leading innovator of cold chain management solutions, real time tracking devices and data analytics for temperature sensitive and other high-value commodities. Our Cold Chain Solutions data are used by thousands of clients worldwide not just to provide visibility of domestic and international shipments, but also to provide the business intelligence foundation for product shelf life and carbon emissions calculations. Contact your DeltaTrak account manager or call DeltaTrak Sales at 800-962-6776.

About Supply & Demand Chain Executive

Supply & Demand Chain Executive is the only supply chain publication covering the entire global supply chain, focusing on trucking, warehousing, packaging, procurement, risk management, professional development and more. Supply & Demand Chain Executive and its sister publication, Food Logistics, also operate SCN Summit and the Women in Supply Chain Forum. Go to www.sdcexec.com learn more

About IRONMARKETS

IRONMARKETS, formerly known as AC Business Media, is a leading business-to-business media and buyer engagement platform with a portfolio of renowned brands in heavy construction, asphalt, concrete, paving, rental, sustainability, landscape, manufacturing, logistics, and supply chain markets. IRONMARKETS delivers relevant, cutting-edge content through its industry-leading digital properties, trade shows, conferences, videos, magazines, webinars, and newsletters. Learn more at https://www.iron.markets

Press contacts:

Alex Urban

Near Perfect Media for DeltaTrak

alex@nearperfectmedia.com

(248) 855-4300 x6

This award recognizes outstanding executives whose accomplishments offer a roadmap for other leaders looking to leverage supply chain for competitive advantage.

We’re proud to share that UBQ Network has been named a 2024 Top Tech Startup by Food Logistics and Supply & Demand Chain Executive. This recognition underscores the importance of innovative, forward-thinking solutions in transforming global supply chain management.

At UBQ Network, our digital ecosystem is designed to simplify complex processes, enhance data security, and deliver real-time visibility for all stakeholders—from manufacturers to distributors and retailers.

By reducing complexity and fostering transparency, we’re committed to building a more sustainable, resilient, and collaborative supply chain.

Check out the full list of 2024 Top Tech Startup winners here: https://sdce.me/z1mltv4i

A Pioneer in Cold Chain Technology

The supply chain industry is often defined by the visionaries and innovators who shape its landscape. Among these trailblazers stands Fred Wu, the founder and CEO of DeltaTrak, who has recently been honored with the 2024 Rock Stars of the Supply Chain award in the Lifetime Achievement category by Food Logistics magazine.

Fred founded DeltaTrak, Inc. in 1989, embarking on a journey that would redefine the cold chain and food safety landscape. Throughout his career, Fred has been a pioneer in developing real-time cold chain solutions that have revolutionized the industry. His relentless pursuit of innovation is reflected in the numerous patents he holds, with notable contributions including the development of DeltaTrak's first product, a single-use, in-transit temperature recorder.

Fred’s visionary approach extends beyond hardware to patented firmware known as 'Shadow Logging.' This innovation ensures that trip data is always available, even if the operator forgets to activate the logger. He has also introduced a groundbreaking Chain of Custody ecosystem named UBQ Network, seamlessly integrating product quality and transactional data on a single platform. This integration provides real-time, end-to-end visibility and traceability of each transaction, setting new standards for the industry.